Partnership Aims to Drive Customer Loyalty and Ancillary Revenue for Airlines and Travel Companies
BOSTON, MA--(Marketwire - May 2, 2012) - Mobiquity, a professional services firm creating innovative and engaging enterprise-class mobile solutions that drive business value, is partnering with FlightView, the leading provider of real-time flight information and mobile solutions for the aviation and travel industry, to help airlines and other travel companies drive incremental revenue and customer loyalty through next-generation mobile applications. The two companies will both exhibit at the Low Cost Airlines World Americas 2012 trade show, taking place May 3-4 in Miami, Fla.
Mobile technology is transforming the travel experience by providing new ways for companies to interact with consumers and deliver tailored information. Today's always-connected traveler increasingly demands information and services that simplify the planning, booking and traveling experience.
The new partnership combines two of the most innovative players in the mobile travel market. Mobiquity's clients include Conde Nast Traveler with its Cruise Finder app, Garmin, Marriott, InterContinental Hotel Group and WestJet. FlightView's travel customers include United Airlines, JetBlue, Southwest Airlines, Expedia and Royal Caribbean -- along with more than 100 airports worldwide.
Mobiquity and FlightView will deliver a "five-star" mobile experience that includes:
- An engaging and intuitive user experience with innovative design, colors and images that "pop," simple navigation and content that is informative, interactive and easy to consume.
- Accurate and timely information that is reliable, clear, consistent, actionable and available 24/7.
- Interactive, tiered functionality that caters to high-value customers by offering travelers visibility to loyalty accounts and trip information, and pushes alerts on ticket upgrades, lounge passes, and coupons.
- Key integration with airline systems (HP Shares, Sabre) and partners. For airline systems, this includes profile information, ticket purchases, loyalty programs, upgrades, online check-in, electronic boarding passes and in-flight services. For airline partners, capabilities include airport services, social media, ground transportation and hotel bookings.
- Best-in-class mobile capabilities, including location-based functionality, push notifications, calendar integration, map & directions, phone/text/email, and, camera & photos.
What People are Saying:
"Travel organizations are realizing the huge potential of mobile to drive incremental revenue," said Bill Seibel, Founder and CEO of Mobiquity. "These companies are looking at the power of mobile for increasing loyalty, upsell opportunities like baggage checking, upgrades and other purchases. Through our partnership with FlightView and its deep expertise in the airline industry, our two companies will offer an unmatched range of services and capabilities for companies seeking a differentiator in this competitive market."
"Competition in the airline industry is fierce, making it critical that carriers invest heavily in customer loyalty," said Mike Benjamin, CEO of FlightView. "By partnering with Mobiquity, we are enabling airlines to offer their travelers the most advanced mobile experience available -- while helping them drive revenue in the process."
FlightView is the leading provider of accurate, real-time flight information solutions for the aviation and travel industries. FlightView was started in 2008 when CEO Mike Benjamin brought a new management and technology team to RLM Software, the first recipient of the ASDI (FAA radar) data feed and long-time consultant to the FAA. With a new focus on delivering actionable flight information across the full range of media platforms, FlightView was born. Since then, FlightView's customer list has grown to include over 120 Airports, several major and mid-sized airlines and other travel related customers who employ FlightView information in digital displays, Web and mobile sites, native apps, and other uses. FlightView mobile products were launched starting in 2009 and our native apps for the iPhone, Android, Blackberry and Palm platforms have logged over 1M downloads. FlightView is located in Boston Massachusetts. To learn more, please visit FlightView.com.
Mobiquity is a professional services firm working with the Global 2000 to design, build deploy and manage enterprise-class mobile solutions. With Mobiquity, clients benefit from the breadth and depth of our cross-disciplinary teams to unleash the power of mobile. Our strategists map out how mobile technology can drive business innovation. Our user-experience designers create apps that engage the consumer and promote the brand. And our development team builds integrated business solutions that drive success. Co-founded by consulting veteran Bill Seibel (COO, Cambridge Technology Partners, CEO, ZEFER) and leading mobile strategist Dr. Scott Snyder (president, Breakthru Advisors; CEO and president, Decision Strategies International), Mobiquity has teamed the leaders from the client-server and Internet waves with those driving innovation in mobile today. To learn more, visit www.mobiquityinc.com.