CHARLESTOWN, MA--(Marketwire - June 19, 2012) - Crunch Brand Communications, a team of brand specialists headquartered in Charlestown, Massachusetts, with offices in Wilton, Connecticut, changes its name to "Crunch Brands."
Crunch has launched a new logo and website, www.crunchbrands.com, that outlines the agency's Four Core Business Challenge approach.
According to founder and Creative Director, Ted Schlueter, "Crunch Brands more succinctly captures what we do. We take brands apart and re-build them stronger. 'Communications' is still true to our equation, but it's smart thinking and close partnering that helps us quickly crunch brands for higher value and faster impact."
Added agency President Marc Ryan, "As brand specialists, Crunch finds common ground early, and solutions quickly, by helping clients identify the most pressing of Four Core Business Challenges: Identity Crisis, Brand Uprising, Brand Fatigue and Web Noise. This approach is an important differentiator for Crunch and a powerful incentive for new business relationships."
Mr. Ryan ended by saying, "Our new website illustrates the effective work we've executed for clients who seek our streamlined approach that bigger agencies just can't provide."
About Crunch Brands
Founded in 2001 and headquartered in Charlestown, Massachusetts, Crunch solves Four Core Business Challenges: Identity Crisis, Brand Uprising, Brand Fatigue and Web Noise. By accelerating focus around one or more of these core challenges for clients such as Sperry Top-Sider, New Balance, The Pan-Mass Challenge, The MSPCA-Angell and Remedy Health Media, Crunch is able to fast-track research, brand architecture, strategy and creative execution in order to collapse time and space, while expanding brand recognition and impact.