Social Marketing Platform Moontoast Moves to Boston, Expands Management Team
Company Expands Senior Management Team With Anand Raman and Ryan Burke for Business Development and Sales; New Headquarters Doubles Square Footage, Supports Growth and Sales Efforts
BOSTON, MA--(Marketwire - October 9, 2012) - To accommodate continued and rapid growth, Moontoast, a leading social marketing, social commerce and analytics company, today announced that it has relocated its headquarters to 4 South Market in Boston's Faneuil Hall neighborhood. The company also expanded its executive team with two new hires, Anand Raman and Ryan Burke. Anand joins as Vice President, Business Development and Ryan has been named Vice President, Sales.
The new space, which more than doubled its former location, will accommodate the company's growing business, customer base and staffing and allow the company to further expand sales and support. The lease was brokered by Peter N. Trivelas of DTZ, a UGL company.
Anand joins Moontoast from inStream Media where he was Vice President of Digital Programs. Before inStream Media, Anand was co-founder and CEO at eXtendMobility, Inc. Before that, he held senior roles at Azuki Systems, Acceller and GCI. Ryan was previously the Senior Vice President of Sales at Compete, Inc. Prior to Compete, Ryan worked at digital strategy consulting firm Mainspring, where he helped to build the Media and Communications Practice. Before that, Ryan was an analyst for Goldman Sachs.
"We are thrilled to welcome Anand and Ryan to the team and look forward to continuing to lead in the ever-changing world of social engagement and measurement," said CEO Blair Heavey. "It has been an incredible year of growth and social-centric change. It's an exciting time for us, our customers, and for the social landscape -- and we're confident the best is yet to come."
Making Social Work
Just last month, the company announced its new suite of social activation applications, several new customers including Procter & Gamble, Time Inc., Simon & Schuster and Universal Music, and expanded key partnerships with Demandware, Magento, Mercent, PayPal and Facebook.
To help brands drive social engagement and growth, lead generation and sales, the company's social marketing applications can be distributed anywhere online and load at the point of impression with the user. These interactive applications work in tandem with the Moontoast Social Analytics Suite, which was built from the ground up to deliver critical insights that help clients understand their relationships, relevancy, and results. Customized views allow users to see which messages led to interactions, transactions and endorsements, giving marketers and brand managers a full suite of powerful, social marketing apps that include the ability to self-fund social campaigns through commerce-enablement and to keep users continuously engaged.
Moontoast is an emerging leader in social marketing, social commerce and social analytics. Moontoast's Social Activation Engine enables brands to effectively focus their social efforts on relationships, relevancy and results through a library of social engagement and commerce applications distributed on Facebook, Twitter, Pinterest, blogs and affiliate websites. Brands can directly measure social and transactional results using Moontoast's patent-pending Social Analytics Suite. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011." For more information, visit www.moontoast.com.