Corporate Gifts: Rising Above the Noise
BOSTON, MA--(Marketwire - December 13, 2012) - Almost three-quarters of all businesses give gifts to other businesses and the majority of these gifts come flooding in during the second half of December. EDIBLE ARRANGEMENTS®, the leader in fresh fruit arrangements, proposes that companies make a 'fresh start' in the New Year by sending fresh fruit arrangements as gifts in January instead of December.
Gifts of food continue to be one of the most popular and acceptable business gifts. Food and wine represent a third of all business gifts or $2.7 billion dollars annually.
"In the weeks leading up to the December holidays, we receive thousands of orders from businesses all looking to send arrangements to their clients immediately," said Chris Dellamarggio, EDIBLE ARRANGEMENTS® store owner and president of the company's Boston-Manchester Co-op. "We think a shift from gift-giving in December to January may help some businesses stand out and make a better impression." EDIBLE ARRANGEMENTS® stores in the greater Boston and Southern New Hampshire region simplify the process for corporate customers by sending a card to the recipient telling them to expect a gift from the sender in early January.
Many companies are inundated with holiday gifts, employees take time off over the holidays to spend with their families and offices close early. Sending a corporate gift during this timeframe means it is less likely to be enjoyed by everyone in the office. In addition, fresh fruit from Edible Arrangements will be particularly appreciated in January when an all-natural diet is a priority for so many.
"EDIBLE ARRANGEMENTS® is a fabulous resource for our company to thank clients during holidays when they're not expecting gifts," explained Kathy Petrozzelli, business administrator at Design Partnership Architects. "We prefer to send our arrangements either before or after the December holidays and have noticed that our gifts seem to make a much bigger impression when we do so. It's great to hear our clients' surprise and cheerfulness when they call to thank us for their delicious gift -- EDIBLE ARRANGEMENTS® has helped us to simplify the art of giving thanks!"
How to send a gift that stands out:
1. Select food gifts that are made fresh and locally.
2. Order before the holiday season to take advantage of sales and discounts.
3. Schedule the gift to be delivered the week after New Year's.
4. Include a mention that a gift will be arriving after New Year's.
About EDIBLE ARRANGEMENTS®
Edible Arrangements International, LLC is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. EDIBLE ARRANGEMENTS® stores are located in the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, Jordan, Oman, India and China. Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company's retail stores, or online at ediblearrangements.com. EDIBLE ARRANGEMENTS® is a registered trademark of Edible Arrangements, LLC.
Carlton PR & Marketing