Nexage Outperforms the Market, Driven by High-Value Audience and Accelerating Demand
BOSTON, MA--(Marketwire - January 16, 2013) - Nexage, the leading premium mobile advertising exchange with the market's most advanced real-time bidding (RTB) platform, today announced that it grew revenues by 171% in 2012. Nexage's above-market growth underscores both the increasing momentum of programmatic markets, and the high-preference premium publishers and buyers have in growing their mobile advertising businesses on the Nexage Exchange.
2012 results were driven by both volume and value. Nexage grew inventory volume by 72% while increasing demand volume by 164%.
Although volume played a crucial role, value proved to be the more important growth driver. Data-enabled impressions more than doubled on the Nexage Exchange, driven in part by a 30% per month growth in location-enabled impressions as noted in the Nexage Analytics Report. Rich media- and video-enabled impressions grew 5x in 2012. Strong growth in data and rich media- and video-enabled impressions highlights an important shift in Nexage's audience value. This is evidenced by a 40% quarter-over-quarter growth in eCPM. The combination of growing audience value and a higher concentration of brand spend creates a powerful force to fuel 2013 results.
"The Weather Company is a proven leader in programmatic markets -- enabling us to serve our marketing partners via multiple channels," said Richard Lowden, VP Sales Cross Platform Programmatic of The Weather Company. "Nexage -- through their technology and people -- enables us to take an aggressive approach to how we sell on the Nexage Exchange."
There has been growing market interest in RTB as the strategic foundation of mobile advertising; premium publishers and buyers increasingly are taking advantage of RTB's central role in creating an efficient and highly liquid market. In fact, Nexage's RTB revenues grew 10x in 2012, or 26% per month growth, driving a 3x increase in RTB's share of revenue on the Nexage Exchange.
"Our goal at StrikeAd, as a mobile specialist DSP, is to help global brands and agencies drive highly-targeted, cost effective and efficient mobile advertising campaigns that produce results," said Alex Rahaman, CEO of StrikeAd. "RTB, with its efficiency, continues to demonstrate its value for our clients. And Nexage continues to lead the mobile programmatic market, providing the premium inventory, highly targetable impressions, and real-time decisioning capabilities we need for our clients to be successful."
"Nexage's growth is driven from our customers' ability to achieve real and sustainable results, and our customers' desire to work with an organization that is able to handle the complexity and rapidly changing nature of mobile advertising," said Ernie Cormier, CEO and president of Nexage. "We did not simply grow with the market. The strength of our technology, people, and customers enabled us to grow well-above market and put us in a powerful position to continue to lead and outperform the market."
About Nexage, Inc.
Nexage is the leading premium mobile advertising exchange, connecting over 300 publishers and developers with over 200 demand sources to create the most efficient, liquid, and vibrant market in mobile advertising today. The intelligent Nexage Exchange delivers the most advanced solutions in the market today, including both private and public exchanges, data enrichment, rich media and video ad units, and a real-time targeting capability that gives buyers powerful campaign ROI results, while enhancing the value of our publishers' inventory. Together, our business controls, filters, real-time reporting, and data enrichment capabilities plus our ability to integrate advanced solutions through Nexage Connect give our customers the visibility, controls, and tools to accelerate their businesses as they want. Nexage serves customers on a worldwide basis with offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
Jennifer Routhier Isabella