Sales of Each Pale 31 Ale Pint Puts 50 Cents Toward College Scholarships
WEST HOLLYWOOD, CA--(Marketwire - May 7, 2012) - In an effort to help directly support military families Barney's Beanery and Firestone Walker Brewing Company invite patrons to enlist in a good cause under the banner of Boot Camp Beer, with the sale of each pint of Pale 31 ale generating a 50-cent donation to the Marine Corps Scholarship Foundation.
Now, when patrons raise a toast to those who protect our nation, they will directly support military families as well. Starting this month, the Boot Camp Beer is on tap at all five Barney's Beanery locations -- West Hollywood, Santa Monica/Third Street Promenade, Old Town Pasadena, Burbank/The Collections, and Westwood Village.
"Firestone Walker's Pale 31 is one of our most popular beers on tap, so we expect this program to generate significant ongoing donations to the Marine Corps Scholarship Foundation," said AJ Sacher, regional manager for Barney's Beanery.
The Marine Corps Scholarship Foundation is the nation's oldest and largest provider of need-based scholarships to children of Marines and Navy Corpsmen, with particular attention given to those whose parent has been killed or wounded in combat, or who have demonstrated financial need.
According to Sacher, the Boot Camp Beer program was conceived by David Houston, co-owner of the Barney's Beanery franchise. Houston's father served in the Navy, and he grew up on military bases. "He has always had a strong attachment to the military," Sacher said. "We already offer a discount to uniformed armed services personnel, but David wanted to do something more, something that all of our patrons could be involved in."
Founded in Santa Barbara County in 1996, Firestone Walker Brewing Company is a regional California brewery specializing in fine pale ales. Pale 31 is recognized as one of the world's top pale ales, with gold medals earned at the World Beer Cup, Great American Beer Festival, Australian International Beer Awards, California State Fair and other prestigious competitions.
The original Barney's Beanery is the third oldest restaurant in Los Angeles and number one sports bar in Southern California. Visit us at www.barneysbeanery.com. Follow Barney's on Twitter @barneysbeanery or friend us at facebook.com/bbeanery.
Marilyn Haese/Bobbi Rubinstein
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