IM+ Provides Retail Mortgage Competitor Pricing for Any Scenario, Every Day

CALABASAS, CA--(Marketwire - May 8, 2012) - Today at the Mortgage Bankers Association's National Secondary Marketing Conference, Informa Research Services, Inc., a subsidiary of Informa plc (LSE: INF), announced immediate availability of the Informagic™ Mortgage Plus (IM+) module. IM+ enables retail mortgage originators to monitor competitor pricing for any loan scenario on a daily basis. The product offering complements the Informagic™ product that provides benchmark pricing for a single scenario for over four hundred retail originators nationally. The new IM+ product will provide feedback on competitor pricing daily for all loan scenarios, including loan-to-value, credit score, loan amount, product, discount points, purpose, and rate lock period.

"Customers want quality, actionable data that helps them to make sound pricing decisions," said Paul Needels, Senior Vice President of Lending Products. "We have a simple solution for originators that will meet this need."

Pilot Users Find Value

Many financial institutions have already benefited by deploying IM+ to uncover strategy, regional pricing, and other pricing specials that may be in play. Users also access the tool to do periodic studies and to respond in real time to questions that may come from management or sales management. Many pilot users have commented that the tool reduces noise that comes from anecdotal information received about competitors.

The product serves the needs of both national and regional originators. Kent Hatch, Executive Vice President of Capital Markets at Medallion Mortgage, uses the tool on a daily basis. "IM+ is simple yet powerful. As a growing mortgage banker in California, it is important for Medallion to have the tools to ensure we are properly priced. IM+ is a great value," stated Hatch.

IM+ Availability

The IM+ tool is available immediately and will provide rates, points, APR, fees, and loan level pricing adjustments in addition to mass data export capabilities.

About Informa Research Services, Inc. (www.informars.com)
Founded in 1983 and headquartered in Calabasas, California, Informa Research Services, Inc., provides the financial industry's most extensive array of market research and decision-support information. Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 6,500 clients, representing all 50 states, and including all of the top 100 financial institutions.