Cake Marketing Provides Tracking Infrastructure to Expand LegalZoom's Performance-Based Marketing Initiatives
NEWPORT BEACH, CA--(Marketwire - June 25, 2012) - Cake Marketing, the Software-as-a-Service (SaaS) division of Accelerize New Media, Inc. (
According to Forrester Research, by 2013, it is expected that a full 66% of all advertising budgets will be spent on performance-based advertising compared to just 32% impression-based, and 2% sponsorship. With this continued spending growth in the performance-based marketing sector, the opportunity for Cake Marketing to gain significant market share has enabled the company to work closely with brand name advertisers such as LegalZoom.
The strategic decision by LegalZoom to work with Cake Marketing was founded upon the Cake Marketing platform's ability to offer a scalable and customizable solution to LegalZoom's diverse and company-specific online marketing directives. "Providing mission-critical software for LegalZoom to further develop their business model will enable them the opportunity to act as industry leaders within the performance-based marketing space, and will allow Cake Marketing the opportunity to actively pursue more opportunities with large brands and advertisers," said Jeff McCollum, President of Cake Marketing.
As a leading brand within the online legal document space, LegalZoom is equipped with the fundamental tools from the Cake Marketing platform to garner more traffic for their website and actively pursue the performance-based marketing niche. Cake Marketing's robust and precise analytical technology, which can track multiple conversions from a single unique click, has enabled LegalZoom the opportunity to successfully manage their traffic sources by increasing visibility from click sources and allowing for more control over their traffic.
"Understandably making a wholesale change to a tracking program is never easy; however, Cake Marketing's team of experts and industry veterans really made the transition as easy and seamless as one could hope," said Matt Withers, Director of Affiliate Marketing for LegalZoom. "The ability to attribute our large suite of services to a single unique click is a real game changer for us, as this level of accuracy provides us with the opportunity to analyze our traffic and determine the return on investment, and from there ramp up traffic where we see fit, and monetize."
The Cake Marketing platform was developed to help users proficiently manage their business; in addition, the software can be leveraged to fit a user's unique needs, thus making it truly customizable. It is available to online marketers through a monthly license and usage fee with free 24/7 phone support.
About Cake Marketing
Cake Marketing is a highly scalable SaaS (Software-as-a-Service) platform, providing a comprehensive and complete online tracking solution for advertisers -- from acquisition through conversion. Cake Marketing is a tracking platform available to clients based on a monthly license and usage fee. Easy-to-use wizards and real-time reporting guide users through every step of managing and optimizing campaigns. Seamless integration with other services through a developed API eliminates bottlenecks while increasing ROI for advertisers. For more information and a demo visit www.cakemarketing.com or call 949-548-CAKE.
About LegalZoom.com, Inc.
LegalZoom is the nation's leading provider of online legal document services and legal plans to families and small businesses. The company was founded by top talents in law and technology to make legal protection more accessible and affordable. LegalZoom is not a law firm. It provides self-help services and legal plans where customers have access to attorneys at a fixed monthly fee. LegalZoom is headquartered in Glendale, California, with regional headquarters in Austin, Texas. For more information, visit www.legalzoom.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that the Cake Marketing platform is gaining significant market share, or provide projections about increased spending on performance-based advertising, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media's reports filed from time to time with the Securities and Exchange Commission.
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