Stakool/Anthus Life Corp. to Introduce New Packaging
APR 16, 2012 - 16:46 ET
This is a rendition of the new wrapper (some final revisions may be made in order to better accommodate printing and production line set-up).
Natural plus Energy Packaging Will Better Serve Retail and Consumer
JACKSONVILLE, FL--(Marketwire - April 16, 2012) - Stakool, Inc. (
The new Natural plus Energy packaging will better serve the current and changing needs of retailers. As the Company expands from its niche and boutique retail origins, and gains footholds with national distributors and retailers, the packaging design will be better received by larger retailers and their consumers. The Company is also working on finalizing its Kosher certification, which is important for greater market penetration in the domestic market, and imperative for the export market. In addition, the display box will carry the Shannon Miller, 7-time Olympic medalist, endorsement.
Peter Hellwig, President & CEO of Stakool and Anthus Life, states, "Going through this redesign process has been exciting. When we first started out, the need to depict that your product was gluten free or trans fat free or all natural, was not so important. Now, however, retailers are implementing gluten free and all natural planograms, and consumers are actively looking for products that are specifically gluten free, dairy free, all natural, and so on. It became imperative for us to highlight all of the true benefits of our product. We are sure that the new packaging will assist in increasing volume and attracting new retailers and consumers alike." Mr. Hellwig goes on to state, "Incorporating the Shannon Miller endorsement will be a key factor, for general visibility, as well as capitalizing on the fact that 2012 is an Olympic year."
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