CASTLE ROCK, CO--(Marketwire - April 27, 2012) - Integrated Management Information, Inc. (d.b.a. IMI Global) (
Commencing in May, Anderson's guests, using their smart phones, will be able to scan the quick response (QR) bar code on the restaurant's menus to access information on the origins of the roast beef they order. This marketing program gives Anderson's guests the opportunity to learn more about the families behind their All Natural Roast Beef Sandwich.
To view a link to the QR code content, click the following: http://wherefoodcomesfrom.com/Andersons
"Founded in 1946 and famous for its roast beef sandwiches since 1968, Anderson's is highly focused on guest service and recognized early on that health conscious consumers have become more demanding with respect to various attributes of the food they purchase in restaurants," said John Saunders, chairman and CEO of IMI Global. "As an early adopter of Where Food Comes From in the restaurant environment, Anderson's is responding to these guest demands with an unprecedented degree of transparency while at the same time differentiating itself from its competition. We're pleased to welcome Anderson's as our first regional restaurant customer for Where Food Comes From and excited about prospects for steady expansion of this unique solution in restaurants and grocery stores throughout the United States."
"In addition to our signature frozen custards and ice creams, which are now RBST Free, Anderson's is well known for its line of All Natural Roast Beef sandwiches," said Holly Anderson, co-owner of Anderson's. "We are extremely proud of the quality and taste of our all natural product and believe that in sharing details of the products' origins -- including profiles of the farm families who raise the beef -- we are connecting our guests to the food source in a unique way that is both interesting and reassuring. We are proud to be the first restaurant chain in Western New York that can make this claim."
About IMI Global
Integrated Management Information, Inc. (d.b.a. IMI Global) is America's leading provider of third-party identification, verification and traceability solutions for the livestock and agricultural industries. The Company supports more than 6,000 ranchers, feed yards, meatpackers, food retailers and restaurants with a wide range of solutions, including its USVerified™ brand -- the industry standard for USDA Process Verified (PVP) programs -- which annually verifies marketing claims for approximately one half of all U.S. beef exports; and Where Food Comes From®, a unique retail and restaurant labeling program that connects consumers directly to the source of the food they purchase. Go to www.IMIGlobal.com and www.wherefoodcomesfrom.com for additional information.
About Anderson's Frozen Custard
Based in Buffalo NY, Anderson's operates family style restaurants with a diverse menu featuring all natural beef, all natural turkey, chicken, fish, soups, fresh salads and side orders, as well as the Company's signature frozen custard and ice creams. Anderson's is intensely focused on quality food products, excellent guest service, and community involvement. Restaurant locations include Williamsville, Amherst, Buffalo, Cheektowaga, Kenmore, Lancaster and Lockport. For more information go to www.andersonscustard.com.
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Forward-looking statements are inherently uncertain, and actual events could differ materially from the Company's predictions. Important factors that could cause actual events to vary from predictions include those discussed in our SEC filings. Specifically, statements in this news release about the uniqueness, leadership, impact and efficacy of the Company's products and services on the marketplace; and expansion potential involving restaurants and grocery stores are forward-looking statements that are subject to a variety of factors, including availability of capital, personnel and other resources; competition, governmental regulation of the beef industry, the market for beef and other factors. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update its forward-looking statements to reflect new information or developments. For a more extensive discussion of the Company's business, please refer to the Company's SEC filings at www.sec.gov.
Chief Executive Officer
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