CARSON, CA--(Marketwire - April 27, 2012) - Just recently, at the Major League Soccer SuperDraft in Kansas City, the top-flight professional soccer league in the United States and Canada, announced an alliance with the Boy Scouts of America, providing avenues for the league to support the BSA's youth-focused program of athleticism, character and leadership. Scouts across the nation in MLS markets are already receiving special programming and connection opportunities at MLS games.
Chivas USA soccer team in Los Angeles has partnered with the Boy Scouts Los Angeles Area Council. Through the council's focus on healthy living, Los Angeles Area Scouts will be provided access to MLS players, coaches, league and club executives, and unique programming tailored just for them. Plans include on-field activities, a ceremony at Home Depot Center, and "Scout Nights" that support the local council's recruiting and retention efforts. The first Chivas USA Scout Night is scheduled for Friday, May 4, 2012 at 8:00 pm. Print, website and television marketing opportunities have also been made available to the council, as well as VIP events to take place later this year.
"As a team vested in the community we are proud to have partnered with the Boy Scouts Los Angeles Area Council on this great community partnership, this yearlong campaign will create awareness for the Boy Scouts of America programs and initiatives," commented Luis Rivera, Director of Business Development and Community Affairs."
About Chivas USA - Founded in 2004, Los Angeles-based Club Deportivo Chivas USA has achieved remarkable success in seven full seasons in Major League Soccer. From 2006-2009, the Mexican-owned club qualified for the MLS Cup Playoffs in four consecutive seasons, to the delight of its passionate supporters. In addition, Chivas USA's innovative grassroots programs demonstrate its deep commitment to the Southern California community, while the club's youth teams and Soccer Academies offer unprecedented opportunities to the region's best young talent. For more information on Chivas USA, please call 1-877-CHIVAS-1 or visit cdchivasusa.com.
About the Boy Scouts - The purpose of the Boy Scouts of America, incorporated on February 8, 1910 and chartered by Congress in 1916, is to provide an educational program for boys and young adults to build character, to learn the responsibilities of participating in citizenship, and to develop personal fitness. Since its founding in 1915, the Los Angeles Area Council has brought its purpose and values to millions of youth. The Scouting program facilitates meaningful contact and communication between youth, parents, and other community organizations (partners) to help young people adopt strong values and life skills. The program presents activities that are fun, interesting, and provide valuable experiences directed at the maturity and interests of the young people at their appropriate age and ability levels. The purpose of the Los Angeles Area Council is to meaningfully and proactively offer leadership for the delivery and quality of the program, to assemble and train volunteers, and to gather resources to implement and promote the program to parents, youth, and the general community in the Los Angeles area. boyscoutsla.org.