SUPERIOR, WI--(Marketwire - April 30, 2012) - PetroChoice, a leading provider of lubrication solutions, announced today that it has acquired the assets of Lorenz Lubricant Company, Inc. ("Lorenz"). PetroChoice is focused on acquiring best-in-class lubricant distributors to expand both its product and service offering to customers and its geographic footprint. "Lorenz brings a group of very talented people with deep expertise to PetroChoice," said Steve King, President of PetroChoice - Midwest Division. "We believe the partnership between PetroChoice and Lorenz, along with our recent acquisition of Rapids Hydraulics, will be very complementary given both companies' focus on providing unmatched service and reliability and we are excited about the growth opportunities for the combined businesses. We are also looking forward to increasing our presence in the expanded geographic footprint that Lorenz will provide."
Headquartered in Northfield, Minnesota, Lorenz is a leading distributor of Lincoln automatic lubrication systems and Whitmore speciality lubricants serving the commercial and industrial sectors in the upper Midwest region of the United States, including the Minneapolis and St. Paul market. In addition, the company is a Lincoln Certified Systems House, providing engineering, field installation and aftermarket services for automatic lubrication systems. It serves a diverse set of customers across a range of industries including industrial, construction, agriculture, manufacturing, railroads and trucking.
PetroChoice is a leading value-added provider of petroleum based lubrication products and services in the Mid Atlantic and MidWest regions. The Company provides its customers with Lubrication Solutions to meet their Safety, Savings, and Sustainability goals. The Company distributes an extensive product offering of lubricants, filters, equipment, anti-freeze, degreasers and contamination control devices backed by unmatched technical expertise and services.