Honoring Houston's Best Marketing Work
HOUSTON, TX--(Marketwire - May 1, 2012) - The Houston Chapter of the American Marketing Association announces the finalists for the 26th Annual Crystal Awards to be held on May 17, 2012 at the Hyatt Regency in downtown Houston. The Crystal Awards is AMA Houston's premier event, honoring the city's best marketing work. Tickets and reserved tables of 10 are available online at www.crystalawards.org, and a sellout is expected.
The judges evaluated and scored the award entries in 59 categories on five criteria points, including situational challenges, marketing strategy and results. To view this year's finalists, visit: 2012 Crystal Awards Finalists.pdf
"Marketing can mean different things to different organizations," said Stacey Eddington, AMA Houston president. "While many tactics exist, good marketing is about being results-driven. The Crystal Awards recognizes those organizations that can demonstrate the effectiveness of their marketing efforts, impacting their market with measurable results. We are excited to announce our 2012 Crystal Awards finalists."
"We are so appreciative of our Crystal Awards sponsors, who continue to support the activities and programs of AMA Houston, and allow us to showcase and honor the best marketing minds in Houston," said Eddington. "Our sponsors also allow us to give back to our philanthropic arm, AMA Houston Gives Back. One-third of the net proceeds from the Crystal Awards is dedicated to this program, which provides grants to help the endeavors of local non-profit organizations."
Crystal Awards Happy Hour Reception:
Prior to the Crystal Awards event, AMA Houston will host a Crystal Awards Happy Hour on May 10th at the Brownstone's 88 Keys Piano Bar at 2736 Virginia Street in Houston, where the 2012 sponsors and finalists will be the special guests of honor. The special networking event is open to all AMA members and non-members at no cost and there will be a cash bar.
AMA Houston is the area's premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year five times in the last eight years by AMA's international headquarters.
VP, Marketing Communications
American Marketing Association