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Working in the Converged Technology and Media Sector, Timony Brings Brand Positioning Expertise, Relationship Leveraging Know-How
RHINEBECK, NY and LONDON--(Marketwire - May 2, 2012) - Phoenix Marketing International (PMI), one of the fastest growing global marketing research firms, announced today the appointment of Jim Timony as a Vice President based in its Horsham, PA and New York City offices.
For the past 20 years with GfK Custom Research North America, Jim has been responsible for the supervision and management of many projects within the Media Content Provider and Entertainment sector measuring the both traditional and non-traditional formats. He specializes in helping media properties better understand how to leverage current relationships with audience and advertisers. Jim helps media properties position their brands by identifying strengths that can be leveraged, mapping the competitive arena and targeting audience growth paths using comprehensive market research designed to deliver strategic information and insight.
Edye Twer, Co-President - Converged Technology and Media at Phoenix Marketing International, said of Jim: "Jim has cultivated and managed long-term relationships with many prestigious clients within the media and entertainment space. He has keen understanding of Brand Research, Market Segmentation, Strategic Communications, Ad Sales Support and Thought Leadership Research. We have heard first-hand the rave reviews from shared clients who value Jim's expertise and his ability to offer strong research design and data interpretation to drive business decisions. We are extremely pleased to have him join our growing team and look forward to his contribution."
John Schiela, Co-President - Converged Technology and Media at Phoenix Marketing International, explains, "Jim has developed enhanced research methodologies and audience measurement tools to help non-traditional media providers build compelling evidence of traffic, exposure and impact -- validation necessary to attract advertising investment. He has a proven track record of helping media brands tell compelling stories to advertisers. I am thrilled to have Jim join our team."
Dr. Allen R. DeCotiis, Chairman of PMI, added, "One of the important reasons why Jim joined our organization is our culture: an entrepreneurial environment founded on decentralized principles with absolutely no hint of 'corporateness.' Our culture didn't experience an evolution of sorts but was purposely put in place on our first day of operation many years ago because we wanted our research staff to know they could spend their time thinking about the research."