Aisle 7 Launches Wellness Shops to Engage Consumers Online With Content and Offers for Specific Disease States
MAY 10, 2012 - 09:00 ET
A Wellness Shop provides the latest diet, nutrition and personal care recommendations for a specific health goal.
Learn more about Aisle7 Wellness Shops
Aisle7 helps people make healthy decisions with web and mobile tools.
Turnkey Health Program Allows Retailers and Manufacturers to Build an Audience on Their Website, Facebook and Email Newsletters
PORTLAND, OR--(Marketwire - May 10, 2012) - Aisle7®, a worldwide leader in wellness-driven marketing programs, today announced the launch of Aisle7 Wellness Shops™, a targeted online marketing program that helps food and drug retailers, e-tailers, and manufacturers connect with consumers who are concerned about chronic health problems like diabetes, weight management, and heart health. Wellness Shops provide magazine-like content experiences that update a retailer or manufacturer's website monthly with the latest product and lifestyle recommendations. They also provide ongoing content suggestions that can be shared with a Facebook community and used to create targeted e-mail campaigns that drive additional traffic back to the website.
"People are looking for credible answers to their health concerns for themselves and their families. They are influenced by their social circle, the Internet, mobile, and experts," says Dr. Skye Lininger, CEO of Aisle7. "Wellness Shops tie it all together in a cost-effective solution that gives retailers and manufacturers a complete and targeted digital program that speaks credibly to shoppers and helps them make confident product decisions."
Over 70% of the US population suffers from obesity, diabetes, and/or heart problems. Wellness Shops provide a comprehensive online destination that speaks directly to these audiences. As a turnkey microsite they can be added to an existing website or featured on a separate domain in less than a week. Every month new diet, nutrition, personal care, and medicine recommendations are provided to help consumers make the best choices to manage their health. Retail marketers can also contextually stream their own offers and content into a Wellness Shop using Promolink™, a new promotion-focused data-linking tool.
Wellness Shops also offer social media and email marketing services, providing retail marketers with continuous content suggestions to drive traffic and build community. Included with Wellness Shops is Aisle7 Content Explorer™, a content marketing tool marketers can use to search and preview articles and health recommendations suitable for their campaign needs. Making it easy for non-technical marketers, Content Explorer provides prebuilt scripts and targeted URLs optimized for sharing on Facebook, Twitter, or Google+. Marketers can also use Content Explorer for building email newsletters that re-engage their audience on newly updated content and offers available on their site's Wellness Shop.
Aisle7 Wellness Shops are available immediately and can be licensed for time-limited or permanent campaigns. For more information, visit: http://aisle7.com/products/aisle7-online/wellness-shops.
Aisle7 helps people make healthy decisions through online, in-store and mobile applications. With more than 20 years of experience delivering science-based health-and-wellness multi-platform programs, Aisle7 is uniquely positioned to help retailers and manufacturers capitalize on health and wellness trends. Aisle7 products drive millions of shopper visits across thousands of retail locations, websites, and mobile devices worldwide.
Visit http://www.aisle7.com for more information. Aisle7® and Aisle7 Online™ Aisle7 Wellness Shops ™ and Aisle7 Content Explorer™ are trademarks or registered trademarks of Aisle7.
Director of Marketing