MetraTech's Metanga to Monetize WebbStone's New CRM Offering
MAY 15, 2012 - 09:00 ET
Metanga Demonstrates Speed-to-Market Capabilities for WebbStone Business Unit
WALTHAM, MA--(Marketwire - May 15, 2012) - MetraTech Corp., the leading provider of agreements-based billing and compensation solutions, today announced that Metanga, its multi-tenant, cloud-based billing application, will enable customer enrollment, billing and support for WebbStone, a new provider of SaaS based CRM solutions. WebbStone is providing the latest, technologically advanced, customer relationship management (CRM) solution, which went live on April 12, days after the company selected MetraTech for its monetization needs. Metanga delivered the speed-to-market WebbStone required while also providing the functionality needed by software-as-a-service (SaaS) businesses.
As SaaS players perfect the ways by which they recognize profits, many companies are implementing multi-axis pricing models that allow them to offer their products to customers across a wide spectrum of lifetime value. Based on elements such as sales channels, product packages, features, support and usage, SaaS businesses like WebbStone can offer different versions of the same solutions, thus increasing their bottom lines. The WebbStone solution will come in the form of both paid and freemium models, with Metanga managing the dynamic customer lifecycle monetization features of both.
Keith Webb, CEO of WebbStone, said, "In order to gain a competitive advantage, we were looking for a product that gave us an end-to-end way to monetize our customer base, but would also allow us to begin monetizing our services immediately. What impressed me about Metanga was the speed with which it was able to get up and running. After our initial call, it only took five days until our production account was ready to enroll and bill. Going forward we have the ability to quickly test new pricing and support new sales channels or resellers."
"By launching with Metanga, WebbStone gains the means to provide its CRM solution in both subscription and free trial options," said Scott Swartz, CEO and founder of MetraTech. "Not only are SaaS companies expected to offer flexible pricing, they must do so quickly in order to keep ahead of other markets. We are excited to provide WebbStone with Metanga cloud tools to monetize a great SaaS business."
MetraTech Corp. offers an innovative approach to billing, compensation and customer care. We empower organizations to embrace change through a unique agreements-based billing and compensation solution that models and supports fluid, personalized, multi-party agreements. We automate business processes and business models to address rapidly changing or complex business strategies. Our products are deployed globally, and our customers use MetraTech to securely collect revenue, compensate partners and manage their customer lifecycles in 12 languages, 28 currencies and 90 countries. Customers include Concur, The Depository Trust and Clearing Corporation (DTCC), CETIP, the City of Chicago, Microsoft, PGi and OnStream (National Grid). The company is headquartered in Boston, with offices in San Francisco, Paris, Rio de Janeiro and London. MetraTech is a venture-backed, privately held company whose investors include Accel Partners, Meritech Capital and Vesbridge Partners. For more information, please visit www.metratech.com and www.metanga.com.
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