Asda Launches Exclusive Ladies T-Shirt Fit for a Royal Lunch
FOR: GEORGE AT ASDA
MAY 16, 2012 - 05:55 ET
George at Asda's Official Big Jubilee Lunch T-Shirt Set to Raise Thousands of Pounds for Jubilee Charities
LONDON, UNITED KINGDOM--(Marketwire - May 15, 2012) - Ladies, you may be ready to wave your flag and hang up your bunting, but do you look the part for the Queen's Diamond Jubilee celebrations? Asda, the retail partner for The Big Jubilee Lunch, is offering shoppers an official, limited edition Big Jubilee Lunch t-shirt, designed by George and made in Britain as part of the supermarket's range of womens clothing.
This fitted white t-shirt, with a fun and bold Union Jack heart design, is great for so many occasions and perfect to wear at your jubilee celebrations this summer.
£2.50 from the sale of each t-shirt will be split between two charities; the Eden Project founders of The Big Lunch and also Fields in Trust, a charity the Duke of Cambridge patrons, which protects playing fields and outdoor recreational spaces, providing a place for future generations to enjoy.
Peter Stewart, Campaign and Communications Director for The Eden Project commented: "The Big Jubilee Lunch t-shirt is a fantastic way to show support and help get into the spirit of lunching with neighbours to celebrate the Queen's Jubilee. By buying a t-shirt shoppers will not only look the part, but they're also raising invaluable funds for two amazing charities. It's great to have Asda on board as our retail partner; support from one of the nation's favourite supermarkets and its shoppers is hugely important in making our Jubilee celebrations go off with a bang."
Make sure you look royally festive this summer by adding this t-shirt to your shopping list, in Asda stores from 14th May. Women's t-shirts: £8 (£2.50 of which will be split between two charities; the Eden Project founders of The Big Lunch and also Fields in Trust).
Notes to Editors
About The Big Jubilee Lunch
The Big Lunch is an annual event led by the Eden Project. In 2012, the event is part of the programme of events celebrating the Queen's Diamond Jubilee. The aim is to get millions of people across the UK to have lunch with their neighbours in a simple act of community, friendship and fun over The Queen's Diamond Jubilee weekend of celebration.
About Fields in Trust
From sports pitches to children's playgrounds, bicycle trails to country parks Fields in Trust makes sure all kinds of outdoor spaces are safeguarded forever. To mark the Diamond Jubilee Asda have teamed up with Fields in Trust to protect over 2,012 outdoor recreational spaces in communities across the UK as a legacy from the great events of 2012 - The Queen Elizabeth II Fields Challenge.
As the pioneer of supermarket fashion, the George brand provides stylish clothes that offer both quality and value. George is sold in over 380 Asda stores nationwide as well as online with George.com with free delivery any of Asda's 542 stores. Over 237 million garments are made a year for George and the company operates a permanent 100 day 'no quibble' quality guarantee on all of its clothing.
About Asda Stores Ltd.
Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 180,000 dedicated Asda colleagues serving customers from 542 stores, including 32 Supercentres, 309 Superstores, 27 Asda Living stores, 174 Supermarkets, 25 depots and seven recycling centres across the UK. It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth, Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business at www.asda.com serves 98 per cent of UK homes. Asda joined Walmart, the world's number one retailer, in 1999.
FOR FURTHER INFORMATION PLEASE CONTACT:
George at Asda
020 3003 6302