Iconic Nashville Law Firm Unveils New Brand, Shortens Name and Launches New Website
NASHVILLE, TN--(Marketwire - May 14, 2012) - For more than one-hundred years, Waller Lansden Dortch & Davis has made an indelible mark across the US as one of Nashville's most prominent law firms. Today, the firm is transforming this mark by unveiling a new brand, complete with a simplified name, crisp green logo and website. Now, the iconic law firm -- the largest in the city -- will refer to itself simply as Waller.
"This is an important entry in the history of our firm," said John Tishler, chairman of Waller. "Our new brand builds on Waller's legacy by further emphasizing the values we've cherished since 1905, such as deep appreciation and caring for our clients, our community and our colleagues here at the firm. Our new brand respects this history while embodying who we are today."
The new brand was officially launched today at www.wallerlaw.com. According to Mark Greene, Waller's Chief Business Development Officer, the new brand is reflective of the collegial relationship between the firm and its clients.
"Waller is a place where clients may come to work with an individual attorney for a specific issue, but over time tend to grow their relationship throughout the firm," said Greene. "Compared with other law firms regionally and nationally, our client relationships are unusually long-lived and deep. Our surveys tell us that this results from a combination of successes achieved and our attorneys being people with whom clients genuinely enjoy working."
The firm has been known throughout the business community as "Waller" for many years so the decision to introduce the new, concise name is more of a progression than a change, according to Greene.
"This is the evolution of a century-old brand. We've long been known as 'Waller' to our clients, partners and friends so we're embracing that name with a new look and feel that captures our identity and best represents the law firm we are now," continued Greene.
Currently, Waller has about 200 attorneys operating out of its headquarters in Nashville and an office in Birmingham, Alabama. The firm's 11 practice groups cover a wide range of transactional, regulatory and litigation issues for a variety of industries. In particular, Waller's healthcare department has been recognized as one of the top in the US and has played a key role in the growth and success of Middle Tennessee's healthcare industry.
Waller's roots trace back to modest beginnings in 1905 when the firm was founded as a two-man operation. Over the past century, Waller has weathered numerous economic downturns, adapted to the constantly changing needs of clients and been involved in countless historical events such as: representing the defendant in the Scopes "Monkey Trial"; handling the initial structure for Hospital Corporation of America (HCA) and subsequent IPOs and playing an instrumental role in the NFL's Tennessee Titans move to the state.
Waller's history also entails a long commitment to diversity as evidenced by its recruitment and retention of women and minority attorneys. The firm was the first in Nashville with both male and female African-American partners. Meanwhile, Waller has been recognized nationally for its diversity programs, which include: the Women of Waller, an initiative providing opportunities to the firm's female attorneys for mentoring, community service, work-life balance and leadership development; and the Diversity Endowed Scholarship, which is awarded annually to a student at the University of Tennessee College of Law whose life has been guided by the examples of Dr. Martin Luther King, Jr.
For more information on Waller, visit www.wallerlaw.com.
Waller is headquartered in Nashville, Tennessee with offices in Birmingham, Alabama. With approximately 200 attorneys, Waller helps clients navigate a diverse range of complex transactional, regulatory and litigation issues across myriad industries. Founded in 1905, it is Nashville's largest and one of its most established law firms. For more information please visit www.wallerlaw.com.