Automatic HUSQVARNA VIKING(R) deLuxe(TM) Stitch System, Plus an Array of Time-Saving Features, Helps Sewers Develop Exceptional, Personal Projects With Less Effort
LAVERGNE, TN--(Marketwire - October 3, 2012) - HUSQVARNA VIKING®, a global leader in the sewing industry, today launched the DESIGNER RUBY deLuxe™ sewing and embroidery machine, equipped with a suite of the industry's most advanced and unique technological features. The new DESIGNER RUBY deLuxe™ sewing and embroidery machine boasts the fully-automatic HUSQVARNA VIKING® deLuxe ™ Stitch System, which delivers superior embroidery results, even with challenging specialty threads. The exclusive feature helps sewers create professional projects with ease, regardless of fabric or thread type. It was previously only available on HUSQVARNA VIKING®'s DESIGNER DIAMOND deluxe™ model. In addition, the new machine boasts all of the most-loved attributes of the HUSQVARNA VIKING® DESIGNER RUBY™ sewing and embroidery machine, including the Exclusive SEWING ADVISOR™ and EMBROIDERY ADVISOR™ features and an improved, interactive color touch screen.
"At the heart of HUSQVARNA VIKING® innovation are features such as the brand-exclusive deLuxe ™ Stitch System, which make sewing and embroidering with the DESIGNER RUBY deLuxe™ machine a fulfilling, enjoyable experience like none other," said Katrina Helmkamp, CEO of SVP Worldwide, source of the HUSQVARNA VIKING®, SINGER®, and PFAFF® sewing machine brands. "The DESIGNER RUBY deLuxe™ sewing machine's leading edge technology gives sewers more time and opportunities to savor the experience they love and achieve beautiful results."
Top features on the HUSQVARNA VIKING® DESIGNER RUBY deLuxe™ sewing and embroidery machine that help create an unforgettable experience include:
The newest HUSQVARNA VIKING® sewing and embroidery machine also boasts several convenient time-saving features, such as:
HUSQVARNA VIKING® DESIGNER RUBY deLuxe™ sewing and embroidery machines will be sold at local dealers around the country at a MSRP of $6499. A special, limited edition overnight bag and matching scissors case featuring popular scissors, a six pack of metallic threads and Pillow Project instructions, will be included with any purchase made from Oct. 1- Dec. 31, 2012. The bonus gift and its contents are valued at more than $300.
ABOUT HUSQVARNA VIKING®
HUSQVARNA VIKING® premium sewing machines have been produced using world-renowned Swedish engineering since 1872 and have been bringing new sewing innovations to the marketplace for nearly 140 years. That tradition of innovation and renowned craftsmanship continues today. HUSQVARNA VIKING® sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime. The HUSQVARNA VIKING® Sapphire™ 835 and the Designer Topaz™ 20 and 30 sewing machines were recognized as a CONSUMERS DIGEST BEST BUY. Visit www.husqvarnaviking.com for more information on products and retailers.
Seigenthaler Public Relations