Report Examines Engagement From Mobile SMS Campaigns, Highlights How SMS Drives In-Store and Online Traffic
PLEASANT RIDGE, MI--(Marketwire - May 24, 2012) - Cellit, the mobile marketing division of ePrize, today announced the release of a benchmark study that outlines mobile marketing best practices for retailers to grow their SMS databases, retain loyal mobile subscribers, and drive in-store and online sales. The report analyzes 1,180 campaigns sent by national retailers over 450 days throughout 2011 and the first quarter of 2012.
Key findings from the report include:
ePrize's mobile CRM platform help retailers, restaurants and other companies looking to create a deeper level of customer engagement, including coupons, contests, games, surveys and alerts. Solutions seamlessly integrate with client enterprise and point-of-sale technology and provide an easy to implement and measurable way to maximize the potential of the mobile channel.
"Mobile marketing is still in its infancy," said David Wachs, the SVP of Mobile for ePrize, GM of Cellit. "While retailers engaging in mobile programs are finding tremendous value, only a small number of companies have taken full advantage of this effective marketing mechanism. We released this study to help retailers get a better understanding of what to expect when launching an SMS program, and how to achieve ongoing engagement and success with mobile CRM."
Additional data included in the report is as follows:
"It is crucial for retailers to understand that SMS works differently than email," Wachs continued. "Although the channels do have some similarities, the differences are substantial and the communication strategies for each should be independent. To gain the most from an SMS program, retailers must integrate SMS into their overall CRM and marketing database instead of treating it as a silo."
To access the full report, please visit http://www.cellit.com/resources/white-papers/
ePrize is the global leader in digital engagement. The company incentivizes consumer behavior across mobile, social and web for the world's largest brands. Last year, more than half of the Fortune 100 and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has created more than 8,500 promotions and loyalty campaigns in 44 countries for clients like Coca-Cola, Microsoft, The Gap, HSN, MillerCoors, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in New York, Chicago, Los Angeles and Seattle.
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