DEARBORN, MI--(Marketwire - July 17, 2012) - ChannelNet, a leader in multichannel website solutions for the home improvement industry, launched a mobile brand and individual dealer mobile websites for Hunter Douglas across Canada. The new mobile websites will ensure that Hunter Douglas Canada presents an optimized experience for customers -- no matter what device they use to browse the web. (Brand website - http://www.hunterdouglas.ca/. Sample dealer website - http://www.advanceblindsanddrapery.hunterdouglas.ca/.)
Canada is on the forefront of mobile and wireless device use. Seventy-five percent of Canadian households have a mobile device and more than one third of smart phone owners use the mobile web on a daily basis (CWTA). Also, data shows that a growing majority of mobile searches are local searches, indicating how important it is for dealers and retailers to have a mobile-friendly version of their website.
"We know that our customers are using mobile devices to browse the web in their everyday lives," says Sue Rainville, Director of Marketing, Hunter Douglas Canada LP. "Consumers today use their phones and tablets to browse the Internet whenever and wherever they want. It is important that our brand and dealer websites also be mobile-friendly, to make it as easy as possible for our customers to find us."
Mobile ecommerce is on the rise -- both in terms of purchases made on mobile devices, and purchases influenced by mobile browsing or research. According to a Google study, 79% of shoppers use their mobile device to help them shop, with 70% actually using the mobile device in-store. 58% used mobile devices to locate a retailer, underscoring the importance of mobile-optimized websites for dealers and retailers.
"It is important for us as a local dealer to ensure that customers can easily find us online," notes Heather Unger, Designer and Owner of Advance Blinds and Drapery in Plum Coulee, Manitoba. "Whether that customer is using a desktop computer, a tablet, or a mobile phone -- we want them to have an optimized online experience with our store. Our new mobile website makes it easy for customers to get in contact with us -- they can simply tap our phone number to call us, or use their mobile device to get navigation right to our door."
"There's no question that consumer shopping habits are changing with the proliferation of mobile devices today," says Paula Tompkins, ChannelNet CEO and Founder. "Consumers enjoy the convenience and expedience of being able to use mobile devices to conduct their online shopping research -- and it has become a basic consumer expectation that the brands and retailers they shop with are mobile-ready. Our patented multichannel Web platform, SiteBuilder™, enables our clients to meet the expectations of today's mobile shoppers and to help transition a mobile browser to an in-store customer," says Ms. Tompkins.
ChannelNet's SiteBuilder platform provides the key functionality out of the box for desktop and mobile optimized websites. SiteBuilder is designed to work across all major smartphone operating systems including iPhone, BlackBerry and Android.
For over 27 years ChannelNet has been the leading provider of multichannel digital marketing solutions for the automotive, financial services, home improvement and retail industries. ChannelNet's patented software, SiteBuilder™, allows internet users to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of websites, personal customer microsites, portals, mobile websites, mobile apps, tablets, search engine optimization, location based marketing, email marketing and social media. ChannelNet provides up-front strategy development and end-to-end turnkey creative, technical and support services with every solution. Visit www.ChannelNet.com for more information, and follow frequent updates on Twitter (@ChannelNet) and Facebook (ChannelNet).