Research Company "White Labels" iCommunities® & ConsumerView
AUBURN HILLS, MI--(Marketwire - September 27, 2012) - Gongos Research is offering licensing arrangements for two of its proprietary research platforms, as announced today by Principal Christi Walters. The company is availing its iCommunities® and ConsumerView Online Qualitative platforms to enable full-service research firms and qualitative specialists to build upon their digital research practices.
The decision to partner with research providers stems from a commitment to foster innovation that embraces both methodological and technological advancement. As a full-service firm, Gongos understands the need for independent researchers and established market research firms alike to efficiently integrate digital platforms into their research competencies.
"Many full-service research providers don't have the developmental resources to create and maintain their own platforms," stated Walters. "Yet today's industry challenges researchers to make sense of technologies that are redefining marketing research and becoming the new norm."
Gongos provides iCommunities partners a range of options based on business objectives and client needs -- from highly targeted, short-term engagements to large-scale metaCommunities®. Similarly, the ConsumerView Online Qualitative suite comprises virtual focus groups, live chats, video diaries, and journals -- each of which can be integrated into a qualitative blueprint to connect with consumers in multiple ways.
"As a strategic technology partner, Gongos' service and performance is top-notch," says Ben Smithee, CEO, SPYCH Market Analytics. "Regardless of scope, they are always proactive in meeting our video group and long-term online community needs."
Gongos' partners will also have proprietary access to iCommunities mobile and SmartFly™ live mobile ethnography, as well as front-end training, tech support and consulting services.
Based on a desire to create impact for its clients, Gongos Research uses both innovative and foundational approaches to consumer research. Its research practice areas blend a hands-on, yet consultative style to synthesize findings and shape consumer stories. Proprietary offerings including gongos Mobile and Consumer Village are guided by its research innovation team, which continually develops new ways to gain consumer perspective in a changing world.
Gongos Research has worked with companies such as Hallmark Cards, MasterFoods, Best Buy, U.S. Bank, Visa, GM and Chrysler. In 2007, the company was first named to the Inc. 5000 list of "The Fastest Growing Companies in America," and is among the Honomichl Top 50 U.S. marketing research organizations. For further insight into the Gongos culture, visit gongos.com.
Director, Marketing & PR