Rockstar Energy Drink Mayhem Festival(R) uses Thwapr's Share to Phone(TM) technology to send daily mobile video updates from the tour.

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Fans Get High Quality Mobile Video Updates From the Nation's Largest Hard Rock Music Festival

NEW YORK, NY--(Marketwire - July 28, 2010) - Thwapr, Inc. (OTCBB: THWI), a mobile video sharing service for mobilizing and monetizing branded content, today announced its status as the official mobile video sharing service for fans of the nation's largest summer hard rock music festival, the Rockstar Energy Drink Mayhem Festival^®. Thwapr's patent-pending Share to Phone™ technology allows official video blog updates -- daily "The Compound Reports" from field reporter Mistress Juliya -- to be sent directly to subscribers' phones from every stop on the 26-city tour.

"When the Rockstar Energy Drink Mayhem Festival first started three years ago, one of the primary goals was to develop new artists by assembling a lineup of the industry's most influential artists and combining them with exciting new ones," said Paul Kersh, New Media Manager, 4fini. "The Thwapr mobile video platform allows us to heighten the visibility of the many local bands on the tour, while providing fans with exclusive content."

The Tour will use Thwapr's patent-pending mobile video sharing service to deliver video updates via SMS message within hours of each show. Thwapr's Share to Phone™ technology allows fans to enjoy the highest possible quality and best user experience -- regardless of device, network or carrier -- by simply clicking on the link and watching the video straight from their mobile device. Thwapr is currently approved for use on all Tier 1 and Tier 2 carriers in the U.S. and can be used with more than 265 mobile devices.

"By mobilizing video content through the Thwapr service, live events such as the Rockstar Energy Drink Mayhem Festival can dig deeper roots into their fan base through a high level of fan engagement, while maintaining complete control of their message and brand," said Bruce Goldstein, founder and CEO of Thwapr. "Thwapr offers a perfect delivery system to leverage mobile content no matter where it resides and this is a great example of a creative and effective use of our technology."

Produced by Rockstar Taste of Chaos organizer John Reese, Vans Warped Tour founder Kevin Lyman and Creative Artists Agency, the Rockstar Energy Drink Mayhem Festival is currently in its third year and will feature 12 bands touring 26 cities, along with 24 local bands. Drawing more than 325,000 hard rock music fans each year, the festival gives fans the opportunity to experience a thrilling mix of hard music's most influential artists and exciting young voices.

Fans can receive video updates by texting "Mayhem" to 757575 or online at http://www.rockstarmayhemfest.com/mayhem/thwapr.asp. Subscribers to Tour updates can quickly and easily share the video content they receive either directly to friends' mobile phones or via their Facebook and Twitter social networks. 

About Thwapr, Inc.
Founded in 2007, Thwapr is a mobile video sharing service that allows brands to mobilize and monetize content, extending its distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending Share to Phone™ technology is revolutionizing mobile video, while also revitalizing traditional media by incorporating branded mobile video into print, broadcast, billboards and radio. A cloud-based solution that does not require a download or app, Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. For more information about Thwapr, please go to http://corp.thwapr.com, visit Thwapr at www.twitter.com/thwapr or become a fan at www.facebook.com/thwapr.

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