CALGARY, ALBERTA--(Marketwire - July 29, 2010) - Multiplied Media Corporation ("Multiplied" or the "Company") (TSX VENTURE:MMC), a leading provider of mobile local search services, today announced that its multi-award winning application, Poynt, is now available for Android™. Poynt is a free location-based search application that connects smartphone users with their local area.

Poynt for Android offers the features and benefits of multiple individual local search applications in one. By entering search terms, the user is able to find and discover nearby people, businesses, restaurants and movies, as well as find the lowest local gas prices and view integrated five-day weather forecast. Poynt allows users to find phone numbers, addresses, maps and directions, as well as offers enhanced features such as the ability to read movie reviews, view trailers and even purchase movie tickets and book dining reservations.

Poynt is designed to work seamlessly with Android's on-board utilities including the address book, maps and the phone's dialer to make for a tightly integrated user-experience. Poynt for Android also enables users to add a Top Ten Movie widget to their homescreen for quick access to previews, film synopsis', local movie times and locations. Android users can also use voice-activation to search businesses, restaurants and movies in their local area.*

"The Android platform is becoming increasingly popular and we are very pleased to be able to offer Poynt to a whole new audience," said Andrew Osis, CEO of Multiplied Media. "Poynt brings Android users an app that helps them quickly and easily discover the area around them, whether it's finding a new restaurant or buying movie tickets for the family, Poynt gets you there every step of the way."

Poynt for Android includes rich features such as:

	•		Setting a Location: Poynt will detect your current location to begin a search or you can manually enter an address to use as your search location
	•		Map View: Choose to view a single or full set of search results on a map
	•		Address Book Integration: Add frequently accessed listings to your Contacts for convenient future look ups
	•		Voice Activation: Simply tell Poynt what business, movie or restaurant you're searching for and the results will be displayed*
	•		Media Integration: view movie trailers when searching for nearby films
	•		Favourite Movie Widget: Access movie showtimes, trailers and locations from your desktop

Poynt is a free application and is now available to Android users in Canada, United States and the United Kingdom from m.poynt.com or directly from Android Market.

Poynt is also available to iPhone and iPod Touch users, as well as BlackBerry smartphone users in Canada, the United States, Italy, France, Spain, Germany and the United Kingdom. Poynt is a free download for these devices at the iTunes App Store, on BlackBerry® App World (www.blackberry.com/appworld) or via Over the Air download at m.poynt.com.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt (www.poynt.com) is a mobile local search service available over BlackBerry smartphones and iPhone and iPod Touch devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi (www.unomobi.com), enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

Apple, iPhone and iPod Touch are trademarks of Apple Inc., registered in the U.S. and other countries.

*Voice Activation only available on select devices