DWP Live and Monster Media Use 3D Mapping to Light Up Caesars Palace at CinemaCon in Las Vegas
MAY 3, 2012 - 10:00 ET
A video of the complete projection can be seen here.
DWP Live and Monster Media Light Up Caesars Palace for the first-time ever using 3D projection at CinemaCon in Las Vegas.
NASHVILLE, TN and ORLANDO, FL--(Marketwire - May 3, 2012) - Projection experts at DWP Live are proud to announce that they successfully executed the first-ever 3D projection on Caesars Palace in Las Vegas on Wednesday, April 25, 2012. With content development from Monster Media 3D, the two companies were the first to execute projection on the façade overlooking the Neptune pool as part of last week's CinemaCon show.
Global technology company Barco brought DWP Live on board to lead the impressive show. DWP Live in turn brought in Monster Media 3D to develop the content, which consisted of 3D animation sequences and graphics customized for the event. To display the content, DWP Live used 12 Barco HDX-W18 projectors to provide crisp images and deep colors at ultra-high resolutions, further enhancing the dynamic 3D effect. These top of the line projectors are the most compact and powerful on the market and allowed the entire façade of Caesars Palace to be mapped with ease. Coolux Pandora's Box Media Server Pro Servers were used to coordinate the projectors.
"Barco is the most dependable manufacturer out there," said Danny Whetstone, founder of DWP Live. "We always turn to Barco for these types of big impact events because, while their advanced processing sets them apart, I have so much trust in their products that I know we will deliver a truly memorable projection experience for viewers."
Dynamic 3D projections are becoming a popular medium for advertisers looking to create media buzz for events, concerts and shows with an efficient CPM and strong ROI. The wow-factor of 3D on a large scale not only attracts a huge number of viewers at each event, but videos of the events often go viral through social media because of their awe-inspiring impact.
"For most people, seeing their first projection is a 'can't-believe-my-eyes' experience," said Jack Hattingh of Monster Media 3D. "It's as if an IMAX film came to life in 3D, only on a much larger scale. Not to mention the content is completely customized to the event they're attending."
Barco hosted the "Belgian Beer Bar" at CinemaCon, the official convention of the National Association of Theatre Owners (NATO), and commissioned the projection as an impressive display during the poolside party. A four-minute 3D projection incorporated Barco branding, a spectacular display of bright flashing lights and shifting building effects synced to dubstep dance music to wow attendees and keep the party going. The video is available for viewing on DWP Live's YouTube channel.
ABOUT DWP LIVE
ABOUT MONSTER MEDIA
Since 2004, Monster Media has executed thousands of interactive ads globally and is currently working with clients such as: Kraft, Stoli, HTC, Unilever, Warner Brothers, Marriott, Nokia, IBM, EA and Esteé Lauder to bring their messages to life. For more information on Monster Media, please go to: www.monstermedia.net